Before delving into what SEO consultancy in London can help your business in that area, let’s clarify what SEO can bring to you in terms of result. So, SEO is one of the great traffic generators of a web page. If it works correctly, it will attract a greater number of interested visitors or qualified leads, which can translate into increased sales.
To appear in the first search results it is necessary to constantly work on the positioning of the web being aware of the most cutting-edge techniques and knowing in detail the latest changes or updates to the Google algorithm.
Many are the cases of online businesses in which SEO techniques have been worked for a long time that has ceased to be effective.
With the passage of time, the search engine has been fine-tuning its web page classification methods and on many occasions what was effective before now is not. The following Semush graph shows a case we have encountered in which, during the last six months, the page has suffered a progressive loss of positioning:
If you have also seen your ranking drop after the last Google algorithm change or have worked on SEO techniques that are no longer effective, don’t worry, keep reading! In this article I tell you what it is for, what it consists of and the benefits that you can obtain from an SEO positioning study.
What is SEO Consulting?
opposite to PPC agency consulting, an SEO consultancy is a service aimed at companies that want to reorient their web positioning strategies or that simply have a specific need on the website for which they need the advice of an external agency or consultant.
This service is based on a deep analysis of both the external environment and the website itself, which allows us to offer a personalized plan with the steps and guidelines to follow for the correct optimization of the page.
What is Local SEO consulting?
Local SEO is just the positioning of your website in your local area. The techniques are basically the same as general SEO. The difference lies on the focus. Thus, instead of competing with others whose services that might target worldwide, you are here competing against those who are in your local area.
For example, if you have a plumbing business in London, you just have to rank for that area only.
Even if competition is fierce, you can concentrate on the neighborhood where you provide your service. That gives you more chances to rank on top of Google.
SEO consultancy London
IF Local SEO consultancy London is your aim, you must first contact a SEO consultancy agency in London. They will analyze your website by doing an insightful website audit. That’s the first thing they will do. Then, they will ask you about your goals to properly build a SEO strategy that will help your website move up in the search result for the chosen keywords.
So, when a company demands a consultancy, as mentioned above, it may be because the team in charge lacks the necessary experience or the “know how” to carry out a specific action. The most commons are:
Large web page migrations: This is an extremely delicate process. Any change we make to a url address can compromise its positioning or lead to a loss of organic traffic. Through an SEO consulting service we will minimize these risks.
Redesign of the web architecture: Before changing the web structure, it is convenient to carry out a series of studies such as usability in order to determine the levels of depth that the page must have to offer structured and organized content to the user and be optimized for search engines. In this process, those keywords that are going to be worked on the page and that will attract future users are also determined.
Change of the CMS: Through a web positioning consultancy we will obtain the necessary information to make the most appropriate decision. There are managers that are better optimized for the search engine or that offer more possibilities. For this reason it is convenient to have the advice of an SEO agency.
Penalties: Penalties, whether they are manual or algorithmic (loss of positioning or traffic), are largely due to the use of improper practices or ignorance of their correct use. An SEO consultancy will determine the causes of this possible penalty and the steps to follow.
Factors to consider when choosing an SEO consultancy
When you hire a natural positioning consulting service, you must make sure that the team in charge of your project has the following knowledge:
Market research is a fundamental part of SEO consulting
In order to offer a quality service, it is convenient for the team to be able to correctly analyze the sector, find out what may be of interest to users or customers, that is, how they can satisfy their needs or demands. In addition, the SEO consultant must be able to identify the most important keywords in the sector, analyze the strategy of the main competitors and not only be able to replicate it, but also improve it.
Knowledge of the latest positioning techniques
The team in charge of implementing the actions determined in a web positioning consultancy, must be aware of the operation of search engines to be able to advise correctly. You must have knowledge of technical SEO.
Notions of programming and usability to guide SEO consulting
It is not necessary for this process to be carried out by a programmer, however, if the SEO consultant does not have the necessary notions in this area, he will be a little limited when it comes to correctly transmitting the changes and improvements of the website to the programmer .
Analytical mind to offer quality SEO consulting
It is necessary to have good technical SEO bases, however, they are useless if you are not able to interpret the data. An SEO consultant faces new situations on a daily basis and must be able to find opportunities.
And you, do you need a SEO consultancy?
Even though you have notions of web positioning or programming, at Net A Client we advocate providing a quality Local SEO consultancy in London that can offer you a quality solution adapted to your resources and needs.
I hope this article has been useful to you, whether you want to know the errors on your webpage that prevent you from positioning yourself as you should, or if you need to redirect your global SEO strategy, do not hesitate to contact us.